Brazil 2026 · Candidates · PI

Marcelo Castro

Senator candidate, MDB, number 151, Piauí. Registered as Marcelo Costa e Castro, coalition “A Força do Povo”.

Ads from 30 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

492

ads on 2 pages

R$333.2K

reported spend, range R$288.8–377.6K

~56.1M

impressions delivered

46%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 2026
Apr
May
Jun
Jul
Augcampaign
Sep

388 of 492 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Infrastructure
55%
Candidate profile
22%
Agriculture and food
17%
Health
16%
Security and rule of law
7.1%
Rallies and events
5.4%
Jobs and youth
4.5%
Corruption and governance
3.7%

Share of the 464 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
0.0%
Ask for a vote
9.7%
Instagram only
30%
Ran without disclaimer
2
Removed by Meta
0

Pages

Page nameAdsSpend
Marcelo Castro430R$329.8K
Marcelo Castro Filho62R$3.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Castro: Meta ads before Brazil’s 2026 election · Vipima