Brazil 2026 · Candidates · RJ

Marcelo Cabeleireiro

State deputy candidate, PSD, number 55455, Rio de Janeiro. Registered as Marcelo Borges da Silva, coalition “Partido Isolado”.

Ads from 7 October 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

138

ads on 2 pages

R$11.7K

reported spend, range R$4.7–18.8K

~2.9M

impressions delivered

86%

of ads in the under-R$100 bracket

Ads launched by month

Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

54 of 138 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
52%
Health
38%
Security and rule of law
29%
Infrastructure
29%
Jobs and youth
17%
Economy and cost of living
11%
Social protection
8.0%
Rallies and events
7.2%

Share of the 138 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
4.3%
Ask for a vote
36%
Instagram only
2.2%
Ran without disclaimer
0
Removed by Meta
0

Pages

Page nameAdsSpend
Marcelo Cabeleireiro137R$11.7K
Marcelo Cabeleireiro1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Cabeleireiro: Meta ads before Brazil’s 2026 election · Vipima