Brazil 2026 · Candidates · SC

Marcelo Brigadeiro

Governor candidate, MISSÃO, number 14, Santa Catarina. Registered as Marcelo Marcel Franco Jose da Silva, coalition “Partido Isolado”.

Ads from 21 January 2025 to 3 July 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

44

ads on 1 page

R$8.8K

reported spend, range R$5.8–11.8K

~860.3K

impressions delivered

73%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Jun
Aug
Apr
May
Jun
Jul

44 of 44 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
62%
Security and rule of law
27%
Infrastructure
12%
Corruption and governance
12%
Electoral process
7.7%
Other
3.8%
Health
3.8%

Share of the 26 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
54%
Ask for a vote
0.0%
Instagram only
6.8%
Ran without disclaimer
4
Removed by Meta
0

Attack targets: Jorginho Mello (2), Velhas Raposas da Política Catarinense (2), Comunistas (2), O Governador (1), MC Ryan, Poze, Oruam (1).

Pages

Page nameAdsSpend
Marcelo Brigadeiro44R$8.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Brigadeiro: Meta ads before Brazil’s 2026 election · Vipima