Brazil 2026 · Candidates · MG

Marcelo Aro

Senator candidate, PP, number 111, Minas Gerais. Registered as Marcelo Guilherme de Aro Ferreira, coalition “Federação”.

Ads from 29 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

3,758

ads on 2 pages

R$660.5K

reported spend, range R$448.7–872.2K

~91.6M

impressions delivered

74%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
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Dec
Jan 2026
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Augcampaign
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2,515 of 3,758 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
38%
Other
34%
Health
23%
Education
13%
Security and rule of law
8.6%
Infrastructure
8.2%
Social protection
3.2%
Rallies and events
2.0%

Share of the 3,273 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
1.3%
Ask for a vote
20%
Instagram only
97%
Ran without disclaimer
0
Removed by Meta
1

Attack targets: Governo Federal (8), STF (8), Vice-Diretora (4), @ceiressaca (4), Hapvida (4).

Pages

Page nameAdsSpend
Marcelo Aro3,757R$659.9K
Aro Política1R$550

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcelo Aro: Meta ads before Brazil’s 2026 election · Vipima