Brazil 2026 · Candidates · MG

Marcela Trópia

State deputy candidate, NOVO, number 30400, Minas Gerais. Registered as Marcela de Lacerda Trópia, coalition “Partido Isolado”.

Ads from 6 April 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,425

ads on 1 page

R$116.1K

reported spend, range R$44.6–187.7K

~12.9M

impressions delivered

88%

of ads in the under-R$100 bracket

Ads launched by month

Apr
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Jan 2026
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780 of 1,425 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
52%
Infrastructure
29%
Health
25%
Education
15%
Jobs and youth
13%
Economy and cost of living
11%
Electoral process
9.3%
Corruption and governance
7.3%

Share of the 1,316 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
4.2%
Ask for a vote
25%
Instagram only
89%
Ran without disclaimer
1
Removed by Meta
0

Attack targets: Sudecap (8), Prefeitura (6), Último Secretário de Esportes (3), Catadores (1).

Pages

Page nameAdsSpend
Marcela Trópia1,425R$116.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcela Trópia: Meta ads before Brazil’s 2026 election · Vipima