Brazil 2026 · Candidates · RS

Marcel Van Hattem

Senator candidate, NOVO, number 300, Rio Grande do Sul. Registered as Marcel Van Hattem, coalition “O Rio Grande PODE Mais”.

Ads from 6 May 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

424

ads on 1 page

R$438K

reported spend, range R$377.8–498.2K

~40.4M

impressions delivered

31%

of ads in the under-R$100 bracket

Ads launched by month

May

Jun

Jul

Augcampaign

Sep

194 of 424 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile

68%

Corruption and governance

29%

Electoral process

20%

Security and rule of law

9.0%

Infrastructure

8.0%

Rallies and events

7.8%

Economy and cost of living

6.7%

Other

2.8%

Share of the 387 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent

26%

Ask for a vote

19%

Instagram only

60%

Ran without disclaimer

Removed by Meta

Attack targets: Lula (17), Alexandre de Moraes (11), A Esquerda (5), Ministros do STF e Senadores (5), Moraes (5).

Pages

Page name	Ads	Spend
Marcel van Hattem	424	R$438K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.