Brazil 2026 · Candidates · BA

Marcel

State deputy candidate, PT, number 13073, Bahia. Registered as Marcel Hohlenwerger Matos, coalition “Federação”.

Ads from 21 December 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

87

ads on 2 pages

R$9.4K

reported spend, range R$5.1–13.7K

~3.6M

impressions delivered

74%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jun
Jul
Augcampaign
Sep

13 of 87 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
72%
Rallies and events
21%
Jobs and youth
9.0%
Other
7.7%
Electoral process
6.4%
Agriculture and food
6.4%
Education
5.1%
Security and rule of law
1.3%

Share of the 78 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
3.8%
Ask for a vote
29%
Instagram only
1.1%
Ran without disclaimer
2
Removed by Meta
0

Pages

Page nameAdsSpend
Marcel86R$9.4K
Dr. Marcel 1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Marcel: Meta ads before Brazil’s 2026 election · Vipima