Brazil 2026 · Candidates · BR

Lula

President candidate, PT, number 13, national ticket. Registered as Luiz Inácio Lula da Silva, coalition “Brasil Pronto Pra Mais”.

Ads from 4 July 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

2,783

ads on 3 pages

R$6.5M

reported spend, range R$5.7–7.3M

~381.8M

impressions delivered

35%

of ads in the under-R$100 bracket

Ads launched by month

Jul

Augcampaign

Sep

427 of 2,783 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile

28%

Jobs and youth

20%

Health

18%

Economy and cost of living

18%

Social protection

18%

Infrastructure

12%

Rallies and events

6.7%

Education

6.6%

Share of the 2,373 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent

3.5%

Ask for a vote

3.3%

Instagram only

61%

Ran without disclaimer

Removed by Meta

Attack targets: Flávio Bolsonaro (29), Bolsonarismo (7), Bolsonaro (6), Família Bolsonaro (3), Flávio (3).

Pages

Page name	Ads	Spend
Lula	2,182	R$5.8M
Lula Pelo Brasil	598	R$752.4K
Geraldo Alckmin	3	R$8.2K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.