Brazil 2026 · Candidates · PB
Lucas Ribeiro
Governor candidate, PP, number 11, Paraíba. Registered as Lucas Ribeiro Novais de Araujo, coalition “Daqui Pra Melhor”.
Ads from 12 February 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL
5,777
ads on 2 pages
R$766.3K
reported spend, range R$472.9K–R$1.1M
~106.2M
impressions delivered
82%
of ads in the under-R$100 bracket
Ads launched by month
Feb
Apr
Jun
Oct
Nov
Dec
Jan 2026
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep
3,911 of 5,777 ads launched before the campaign opened on 16 August 2026.
What the ads were about
Candidate profile
24%
Infrastructure
19%
Rallies and events
18%
Other
12%
Health
11%
Security and rule of law
9.1%
Jobs and youth
7.9%
Education
7.1%
Share of the 5,276 classified text ads; an ad can carry up to three topics.
Tone and appeals
Attack an opponent
0.2%
Ask for a vote
8.7%
Instagram only
54%
Ran without disclaimer
3
Removed by Meta
3
Pages
| Page name | Ads | Spend |
|---|---|---|
| Lucas Ribeiro | 5,775 | R$766K |
| Lucas Ribeiro | 2 | R$299 |
Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.