Brazil 2026 · Candidates · PB

Lucas Caçula

State deputy candidate, PP, number 11444, Paraíba. Registered as Lucas Caçula de Moura, coalition “Federação”.

Ads from 29 September 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

299

ads on 1 page

R$84.4K

reported spend, range R$65.2–103.6K

~12.5M

impressions delivered

52%

of ads in the under-R$100 bracket

Ads launched by month

Sep
Oct
Nov
Feb
Apr
May
Jun
Jul
Sep

76 of 299 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
86%
Health
22%
Corruption and governance
10%
Security and rule of law
7.5%
Infrastructure
4.7%
Electoral process
1.4%
Other
0.5%

Share of the 214 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.8%
Ask for a vote
59%
Instagram only
55%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Direção da Upa (3).

Pages

Page nameAdsSpend
Lucas Caçula299R$84.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Lucas Caçula: Meta ads before Brazil’s 2026 election · Vipima