Brazil 2026 · Candidates · RJ

Lessa

State deputy candidate, PSDB, number 45777, Rio de Janeiro. Registered as Marcelo de Souza Lessa, coalition “Federação”.

Ads from 19 August 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

27

ads on 1 page

R$3K

reported spend, range R$1.7–4.4K

~1.2M

impressions delivered

67%

of ads in the under-R$100 bracket

Ads launched by month

Augcampaign
Sep

0 of 27 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
93%
Corruption and governance
30%
Electoral process
15%
Infrastructure
11%
Jobs and youth
3.7%

Share of the 27 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
19%
Ask for a vote
63%
Instagram only
0.0%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Prefeitura (1).

Pages

Page nameAdsSpend
Lessa RJ27R$3K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Lessa: Meta ads before Brazil’s 2026 election · Vipima