Brazil 2026 · Candidates · RJ

Leo Lupi

State deputy candidate, PDT, number 12345, Rio de Janeiro. Registered as Leonardo Rocha Lupi, coalition “Partido Isolado”.

Ads from 29 May 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

459

ads on 1 page

R$127.8K

reported spend, range R$100.1–155.5K

~12.8M

impressions delivered

48%

of ads in the under-R$100 bracket

Ads launched by month

May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 2026
Feb
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Apr
May
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Augcampaign
Sep

252 of 459 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
55%
Education
50%
Social protection
21%
Security and rule of law
14%
Jobs and youth
12%
Corruption and governance
10%
Other
4.1%
Infrastructure
3.7%

Share of the 434 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
11%
Ask for a vote
7.1%
Instagram only
55%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: As Elites (6), Cláudio Castro (5), Governo Estadual (4), Governo Cláudio Castro (3), Câmara (3).

Pages

Page nameAdsSpend
Leo Lupi459R$127.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Leo Lupi: Meta ads before Brazil’s 2026 election · Vipima