Brazil 2026 · Candidates · SC

Juliana Maciel

State deputy candidate, PL, number 22200, Santa Catarina. Registered as Juliana Maciel Hoppe, coalition “Partido Isolado”.

Ads from 9 February 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

756

ads on 1 page

R$193.4K

reported spend, range R$147.9–238.9K

~23.3M

impressions delivered

54%

of ads in the under-R$100 bracket

Ads launched by month

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Jan 2026
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386 of 756 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
52%
Agriculture and food
16%
Infrastructure
14%
Other
8.7%
Health
6.5%
Economy and cost of living
5.0%
Rallies and events
4.7%
Corruption and governance
4.3%

Share of the 645 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.3%
Ask for a vote
12%
Instagram only
50%
Ran without disclaimer
26
Removed by Meta
1

Attack targets: Governo Federal (14), Boulos (6), Lula (6), Ministro do STF (5), Alexandre de Moraes (4).

Pages

Page nameAdsSpend
Juliana Maciel756R$193.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Juliana Maciel: Meta ads before Brazil’s 2026 election · Vipima