Brazil 2026 · Candidates · PE

Joel da Harpa

State deputy candidate, PP, number 11300, Pernambuco. Registered as Joel Maurino do Carmo, coalition “Federação”.

Ads from 13 February 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

242

ads on 1 page

R$66.5K

reported spend, range R$52.5–80.5K

~19.6M

impressions delivered

39%

of ads in the under-R$100 bracket

Ads launched by month

Feb
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Jan 2026
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168 of 242 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law
50%
Candidate profile
27%
Rallies and events
21%
Health
6.8%
Corruption and governance
5.9%
Other
4.5%
Education
4.1%
Jobs and youth
3.6%

Share of the 221 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
8.1%
Ask for a vote
18%
Instagram only
12%
Ran without disclaimer
9
Removed by Meta
1

Attack targets: Governo do Estado (4), Defensores de Bandido (2), Governadora Raquel Lyra, Secretários (1).

Pages

Page nameAdsSpend
Joel da Harpa242R$66.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Joel da Harpa: Meta ads before Brazil’s 2026 election · Vipima