Brazil 2026 · Candidates · MS

João Henrique Catan

Governor candidate, NOVO, number 30, Mato Grosso do Sul. Registered as João Henrique Miranda Soares Catan, coalition “Partido Isolado”.

Ads from 24 April 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

145

ads on 1 page

R$42.1K

reported spend, range R$32.7–51.5K

~11.1M

impressions delivered

63%

of ads in the under-R$100 bracket

Ads launched by month

Apr
May
Oct
Jan 2026
Feb
Jul
Augcampaign
Sep

21 of 145 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
81%
Security and rule of law
15%
Infrastructure
12%
Rallies and events
7.6%
Corruption and governance
7.6%
Economy and cost of living
4.8%
Health
3.4%
Agriculture and food
3.4%

Share of the 145 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.7%
Ask for a vote
54%
Instagram only
0.0%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Riedel (5), Alibabache (2), Governo (1), Governo de MS (1), Ricardo Ayache (1).

Pages

Page nameAdsSpend
João Henrique Catan145R$42.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

João Henrique Catan: Meta ads before Brazil’s 2026 election · Vipima