Brazil 2026 · Candidates · BA

João Felipe

State deputy candidate, PCDOB, number 65789, Bahia. Registered as Joao Felipe de Melo Lacerda, coalition “Federação”.

Ads from 26 May 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

601

ads on 2 pages

R$41.6K

reported spend, range R$11.8–71.3K

~9.8M

impressions delivered

85%

of ads in the under-R$100 bracket

Ads launched by month

May
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

186 of 601 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
38%
Health
27%
Infrastructure
14%
Rallies and events
13%
Jobs and youth
8.3%
Education
6.5%
Electoral process
5.2%
Corruption and governance
4.8%

Share of the 541 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
20%
Ask for a vote
8.9%
Instagram only
10.0%
Ran without disclaimer
5
Removed by Meta
0

Attack targets: Prefeito (14), Vereador (13), O Prefeito (13), Prefeito Otoniel (11), Gestão Municipal (5).

Pages

Page nameAdsSpend
Vereador João Felipe555R$35.7K
João Felipe46R$5.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

João Felipe: Meta ads before Brazil’s 2026 election · Vipima