Brazil 2026 · Candidates · PE

João Campos

Governor candidate, PSB, number 40, Pernambuco. Registered as João Henrique de Andrade Lima Campos, coalition “Frente Popular de Pernambuco”.

Ads from 19 November 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

562

ads on 1 page

R$1M

reported spend, range R$909.3K–R$1.2M

~123.6M

impressions delivered

21%

of ads in the under-R$100 bracket

Ads launched by month

Nov
May
Jun
Jul
Augcampaign
Sep

80 of 562 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
50%
Health
22%
Infrastructure
22%
Social protection
14%
Economy and cost of living
13%
Jobs and youth
11%
Education
9.4%
Security and rule of law
8.3%

Share of the 551 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
2.2%
Ask for a vote
14%
Instagram only
0.5%
Ran without disclaimer
0
Removed by Meta
11

Attack targets: Governo de Pernambuco (10), Governo do Estado (1).

Pages

Page nameAdsSpend
João Campos562R$1M

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

João Campos: Meta ads before Brazil’s 2026 election · Vipima