Brazil 2026 · Candidates · AL

JHC

Governor candidate, PSDB, number 45, Alagoas. Registered as João Henrique Holanda Caldas, coalition “Alagoas Gigante”.

Ads from 3 July 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

138

ads on 1 page

R$388.9K

reported spend, range R$351.2–426.6K

~49M

impressions delivered

11%

of ads in the under-R$100 bracket

Ads launched by month

Jul
Augcampaign
Sep

28 of 138 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
55%
Health
31%
Social protection
12%
Education
10%
Jobs and youth
7.6%
Infrastructure
6.8%
Electoral process
5.9%
Security and rule of law
4.2%

Share of the 118 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
5.1%
Ask for a vote
20%
Instagram only
0.0%
Ran without disclaimer
0
Removed by Meta
3

Attack targets: Governo de Alagoas (3).

Pages

Page nameAdsSpend
JHC138R$388.9K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

JHC: Meta ads before Brazil’s 2026 election · Vipima