Brazil 2026 · Candidates · PE

Humberto Costa

Senator candidate, PT, number 130, Pernambuco. Registered as Humberto Sergio Costa Lima, coalition “Frente Popular de Pernambuco”.

Ads from 16 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,182

ads on 1 page

R$296.1K

reported spend, range R$225.2–366.9K

~66.1M

impressions delivered

68%

of ads in the under-R$100 bracket

Ads launched by month

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Jan 2025
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200 of 1,182 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
71%
Health
24%
Infrastructure
20%
Social protection
15%
Economy and cost of living
12%
Jobs and youth
11%
Electoral process
7.5%
Education
4.9%

Share of the 1,085 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.0%
Ask for a vote
18%
Instagram only
0.3%
Ran without disclaimer
0
Removed by Meta
1

Attack targets: Bolsonaro (37), Bolsonarismo (24), Bolsonaro e Tarcísio de Freitas (19), Eua (4), André Mendonça (3).

Pages

Page nameAdsSpend
Humberto Costa1,182R$296.1K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Humberto Costa: Meta ads before Brazil’s 2026 election · Vipima