Brazil 2026 · Candidates · MT

Gisela Simona

Vice-governor candidate, UNIÃO, number 10, Mato Grosso. Registered as Gisela Simona Viana de Souza, coalition “Mato Grosso Não PODE Parar”.

Ads from 30 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,373

ads on 1 page

R$97.8K

reported spend, range R$29.6–165.9K

~14.9M

impressions delivered

85%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
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Apr
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Jun
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Aug
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Dec
Jan 2026
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Augcampaign
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500 of 1,373 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
75%
Rallies and events
36%
Security and rule of law
7.3%
Corruption and governance
4.0%
Infrastructure
4.0%
Social protection
3.7%
Other
3.6%
Health
3.6%

Share of the 1,295 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
1.9%
Ask for a vote
41%
Instagram only
22%
Ran without disclaimer
1
Removed by Meta
9

Attack targets: Ans e Os Planos de Saúde (6), Vereador Gilson da Agricultura (2), STF (1), Ans (1), Banco Central (1).

Pages

Page nameAdsSpend
Gisela Simona1,373R$97.8K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Gisela Simona: Meta ads before Brazil’s 2026 election · Vipima