Brazil 2026 · Candidates · SC

Gelson Merísio

Governor candidate, PSB, number 40, Santa Catarina. Registered as Gelson Luiz Merisio, coalition “Coragem Para Mudar”.

Ads from 11 June 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

248

ads on 1 page

R$232.5K

reported spend, range R$206.3–258.8K

~22.8M

impressions delivered

15%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Jul
Augcampaign
Sep

16 of 248 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
46%
Security and rule of law
11%
Other
10%
Electoral process
9.2%
Rallies and events
8.7%
Jobs and youth
7.2%
Corruption and governance
5.6%
Economy and cost of living
5.6%

Share of the 195 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
24%
Ask for a vote
3.1%
Instagram only
45%
Ran without disclaimer
1
Removed by Meta
21

Attack targets: Extrema Direita (4), Governo Bolsonaro (4), O Governador (3), Jorginho Mello (pl) (3), Atual Governo do Estado (2).

Pages

Page nameAdsSpend
Gelson Merisio248R$232.5K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Gelson Merísio: Meta ads before Brazil’s 2026 election · Vipima