Brazil 2026 · Candidates · RS

Gabriel Souza

Governor candidate, MDB, number 15, Rio Grande do Sul. Registered as Gabriel Vieira de Souza, coalition “Nosso Rio Grande Não Para”.

Ads from 31 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,694

ads on 1 page

R$806K

reported spend, range R$672.3–939.6K

~153.5M

impressions delivered

44%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
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281 of 1,694 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
55%
Rallies and events
14%
Electoral process
14%
Education
12%
Infrastructure
10%
Security and rule of law
8.4%
Economy and cost of living
7.8%
Health
6.9%

Share of the 888 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.3%
Ask for a vote
26%
Instagram only
39%
Ran without disclaimer
0
Removed by Meta
4

Attack targets: Meus Adversários (10), Juliana e Zucco (10), Os Nossos Adversários (6), Zucco (5), @juliana.brizola (4).

Pages

Page nameAdsSpend
Gabriel Souza1,694R$806K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Gabriel Souza: Meta ads before Brazil’s 2026 election · Vipima