Brazil 2026 · Candidates · RJ

Felipe Michel

State deputy candidate, PP, number 11021, Rio de Janeiro. Registered as Felipe Michel, coalition “Federação”.

Ads from 17 February 2025 to 26 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

237

ads on 1 page

R$125K

reported spend, range R$104.5–145.6K

~39.2M

impressions delivered

53%

of ads in the under-R$100 bracket

Ads launched by month

Feb
Apr
Jun
Aug
Sep
Nov
Dec
May
Jul
Augcampaign
Sep

18 of 237 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
54%
Security and rule of law
32%
Social protection
22%
Other
7.6%
Health
4.1%
Infrastructure
3.5%
Electoral process
3.5%
Rallies and events
3.5%

Share of the 171 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
6.4%
Ask for a vote
38%
Instagram only
0.0%
Ran without disclaimer
18
Removed by Meta
1

Pages

Page nameAdsSpend
Felipe Michel237R$125K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Felipe Michel: Meta ads before Brazil’s 2026 election · Vipima