Brazil 2026 · Candidates · PB

Efraim Filho

Governor candidate, PL, number 22, Paraíba. Registered as Efraim de Araujo Morais Filho, coalition “Partido Isolado”.

Ads from 31 December 2024 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,356

ads on 1 page

R$334K

reported spend, range R$253.9–414.1K

~49.5M

impressions delivered

58%

of ads in the under-R$100 bracket

Ads launched by month

Dec
Jan 2025
Feb
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Apr
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Jan 2026
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Augcampaign
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953 of 1,356 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
55%
Economy and cost of living
15%
Security and rule of law
9.0%
Rallies and events
7.6%
Other
7.5%
Infrastructure
7.4%
Corruption and governance
7.2%
Health
6.3%

Share of the 1,246 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
13%
Ask for a vote
9.1%
Instagram only
48%
Ran without disclaimer
0
Removed by Meta
2

Attack targets: Governo (39), Governo Federal (28), João Azevêdo (13), O Atual Governo (7), Esse Governo (6).

Pages

Page nameAdsSpend
Efraim Filho1,356R$334K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Efraim Filho: Meta ads before Brazil’s 2026 election · Vipima