Brazil 2026 · Candidates · RJ

Eduardo Paes

Governor candidate, PSD, number 55, Rio de Janeiro. Registered as Eduardo da Costa Paes, coalition “Juntos Para Mudar Coragem Para Reconstruir”.

Ads from 18 June 2026 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

336

ads on 1 page

R$431.7K

reported spend, range R$380.1–483.4K

~34.1M

impressions delivered

11%

of ads in the under-R$100 bracket

Ads launched by month

Jun
Jul
Augcampaign
Sep

64 of 336 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Security and rule of law
38%
Candidate profile
32%
Infrastructure
29%
Health
17%
Education
11%
Economy and cost of living
7.9%
Agriculture and food
6.3%
Jobs and youth
5.7%

Share of the 317 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
14%
Ask for a vote
18%
Instagram only
43%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: A Turma do Esgoto das Fake News (5), Douglas Ruas (3), Grupo Político do Meu Adversários (2), Governo Castro (2), Últimos Governos (1).

Pages

Page nameAdsSpend
Eduardo Paes336R$431.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Eduardo Paes: Meta ads before Brazil’s 2026 election · Vipima