Brazil 2026 · Candidates · RJ

Douglas Ruas

Governor candidate, PL, number 22, Rio de Janeiro. Registered as Douglas Ruas dos Santos, coalition “Rio Real”.

Ads from 12 May 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

1,511

ads on 1 page

R$879.4K

reported spend, range R$743.2K–R$1M

~100.2M

impressions delivered

51%

of ads in the under-R$100 bracket

Ads launched by month

May

Jun

Dec

Feb

Mar

Apr

May

Jul

Augcampaign

Sep

103 of 1,511 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile

64%

Security and rule of law

33%

Jobs and youth

14%

Infrastructure

7.9%

Health

7.1%

Economy and cost of living

4.4%

Education

3.1%

Corruption and governance

2.0%

Share of the 1,229 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent

7.6%

Ask for a vote

76%

Instagram only

5.9%

Ran without disclaimer

Removed by Meta

Attack targets: Lula (27), A Esquerda (12), Eduardo Paes (7), Alguns Candidatos (3), Meu Adversário (2).

Pages

Page name	Ads	Spend
Douglas Ruas	1,511	R$879.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.