Brazil 2026 · Candidates · PB

Cícero Lucena

Governor candidate, MDB, number 15, Paraíba. Registered as Cicero de Lucena Filho, coalition “Juntos Para a Paraíba Dar o Próximo Passo”.

Ads from 11 July 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

256

ads on 1 page

R$122.4K

reported spend, range R$102.7–142K

~28.9M

impressions delivered

39%

of ads in the under-R$100 bracket

Ads launched by month

Jul
Sep
Nov
Feb
Mar
Apr
May
Jun
Jul
Augcampaign
Sep

135 of 256 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
49%
Infrastructure
31%
Rallies and events
14%
Education
9.4%
Health
8.3%
Social protection
7.3%
Jobs and youth
5.2%
Other
3.1%

Share of the 192 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
5.2%
Ask for a vote
27%
Instagram only
41%
Ran without disclaimer
0
Removed by Meta
4

Attack targets: Ribeiro (2), O Atual Governo (1), Governo do Estado (1), O Governo (1), Governo da Paraíba (1).

Pages

Page nameAdsSpend
Cícero Lucena256R$122.4K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Cícero Lucena: Meta ads before Brazil’s 2026 election · Vipima