Brazil 2026 · Candidates · SC

Carol de Toni

Senator candidate, PL, number 221, Santa Catarina. Registered as Caroline Rodrigues de Toni, coalition “Fé No Trabalho e Pé Na Tábua”.

Ads from 29 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

3,117

ads on 1 page

R$1.1M

reported spend, range R$877.4K–R$1.4M

~74.2M

impressions delivered

90%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
Mar
Aug
Sep
Nov
Dec
Jan 2026
Mar
May
Jun
Jul
Augcampaign
Sep

99 of 3,117 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
76%
Electoral process
15%
Corruption and governance
14%
Infrastructure
7.3%
Agriculture and food
5.6%
Economy and cost of living
5.1%
Jobs and youth
4.9%
Health
2.9%

Share of the 2,977 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
9.9%
Ask for a vote
39%
Instagram only
96%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Lulinha (68), Ministros do STF (67), Lula (6), Janja (5), Duolingo (3).

Pages

Page nameAdsSpend
Carol De Toni3,117R$1.1M

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Carol de Toni: Meta ads before Brazil’s 2026 election · Vipima