Brazil 2026 · Candidates · MA

Carlos Lula

State deputy candidate, PSB, number 40789, Maranhão. Registered as Carlos Eduardo de Oliveira Lula, coalition “Partido Isolado”.

Ads from 7 January 2025 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

152

ads on 1 page

R$26.7K

reported spend, range R$18.8–34.6K

~5.1M

impressions delivered

57%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Jan 2026
Mar
Apr
May
Jul
Augcampaign
Sep

59 of 152 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Health
57%
Candidate profile
46%
Security and rule of law
28%
Infrastructure
21%
Corruption and governance
9.9%
Rallies and events
5.7%
Social protection
3.5%
Economy and cost of living
2.1%

Share of the 141 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
35%
Ask for a vote
6.4%
Instagram only
29%
Ran without disclaimer
0
Removed by Meta
0

Attack targets: Brandão (12), Governador (6), Governo (5), Governo do Estado (4), Governo Brandão (3).

Pages

Page nameAdsSpend
Carlos Lula152R$26.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Carlos Lula: Meta ads before Brazil’s 2026 election · Vipima