Brazil 2026 · Candidates · PB

Carlão Pelo Bem

State deputy candidate, PL, number 22777, Paraíba. Registered as Carlos Henrique da Costa Santos, coalition “Partido Isolado”.

Ads from 27 April 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

88

ads on 1 page

R$16.7K

reported spend, range R$11.5–21.8K

~3.6M

impressions delivered

69%

of ads in the under-R$100 bracket

Ads launched by month

Apr
Aug
Sep
Nov
Jan 2026
Mar
Apr
May
Augcampaign
Sep

21 of 88 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
60%
Security and rule of law
12%
Jobs and youth
12%
Social protection
11%
Rallies and events
7.1%
Economy and cost of living
7.1%
Electoral process
5.9%
Corruption and governance
5.9%

Share of the 85 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
14%
Ask for a vote
34%
Instagram only
1.1%
Ran without disclaimer
1
Removed by Meta
0

Attack targets: O Partido Comunista (3), A Esquerda Abor Teira (1), A Esquerda e o PT (1), PT, PSOL e PCDOB (1).

Pages

Page nameAdsSpend
Carlão Pelo Bem88R$16.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Carlão Pelo Bem: Meta ads before Brazil’s 2026 election · Vipima