Brazil 2026 · Candidates · RN

Álvaro Dias

Governor candidate, PL, number 22, Rio Grande do Norte. Registered as Álvaro Costa Dias, coalition “Endireita RN”.

Ads from 3 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

782

ads on 2 pages

R$308.6K

reported spend, range R$252.8–364.4K

~43.1M

impressions delivered

50%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
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Jan 2026
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Augcampaign
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503 of 782 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
50%
Rallies and events
29%
Infrastructure
21%
Health
14%
Security and rule of law
9.8%
Jobs and youth
9.6%
Economy and cost of living
6.9%
Electoral process
6.2%

Share of the 612 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
8.3%
Ask for a vote
34%
Instagram only
47%
Ran without disclaimer
24
Removed by Meta
14

Attack targets: PT (7), A Governadora do Estado (6), Fátima Bezerra (5), A Governadora (5), Governo Estadual (4).

Pages

Page nameAdsSpend
Álvaro Dias765R$307K
Alvaro Dias17R$1.6K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Álvaro Dias: Meta ads before Brazil’s 2026 election · Vipima