Brazil 2026 · Candidates · MG

Alex Mochila

State deputy candidate, PL, number 22700, Minas Gerais. Registered as Alex Cavalcante Goncalves, coalition “Partido Isolado”.

Ads from 7 April 2026 to 25 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

161

ads on 1 page

R$22.7K

reported spend, range R$14.1–31.2K

~4.9M

impressions delivered

67%

of ads in the under-R$100 bracket

Ads launched by month

Apr
May
Jun
Jul
Augcampaign
Sep

59 of 161 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
66%
Security and rule of law
18%
Infrastructure
13%
Other
12%
Jobs and youth
11%
Economy and cost of living
8.2%
Health
5.1%
Education
5.1%

Share of the 158 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
22%
Ask for a vote
27%
Instagram only
16%
Ran without disclaimer
2
Removed by Meta
0

Attack targets: O Governo (8), PT (3), A Esquerda (2), O Governador (1), Governo de Minas (1).

Pages

Page nameAdsSpend
Alex Mochila161R$22.7K

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Alex Mochila: Meta ads before Brazil’s 2026 election · Vipima