Brazil 2026 · Candidates · MG

Aécio Neves

Senator candidate, PSDB, number 456, Minas Gerais. Registered as Aécio Neves da Cunha, coalition “Cuidar de Minas”.

Ads from 17 January 2025 to 27 September 2026 · newest snapshot 28 September 2026 · Meta brackets, midpoints in BRL

2,170

ads on 2 pages

R$2.2M

reported spend, range R$1.9–2.4M

~274.1M

impressions delivered

28%

of ads in the under-R$100 bracket

Ads launched by month

Jan 2025
Feb
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Apr
May
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Jan 2026
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Augcampaign
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729 of 2,170 ads launched before the campaign opened on 16 August 2026.

What the ads were about

Candidate profile
57%
Economy and cost of living
34%
Health
29%
Education
21%
Security and rule of law
17%
Corruption and governance
16%
Infrastructure
6.5%
Social protection
2.4%

Share of the 1,611 classified text ads; an ad can carry up to three topics.

Tone and appeals

Attack an opponent
12%
Ask for a vote
38%
Instagram only
19%
Ran without disclaimer
2
Removed by Meta
18

Attack targets: PT (37), Lula (19), Governo Zema (12), Governo Lula (10), Lula e Bolsonaro (5).

Pages

Page nameAdsSpend
Aécio Neves2,169R$2.2M
Aecio Neves1R$50

Pages attributed to the candidate by the register: the mandatory electoral byline, the ballot name, or a handle declared to the TSE. Supporter pages are not attributed.

Aécio Neves: Meta ads before Brazil’s 2026 election · Vipima