COMING SOONBrazil general election · 2026-10-04Meta's political-ad archive, collected dailyGet the report by email

Political advertising, election by election

What the ad archives show, and what they withhold.

Vipima tracks paid political messaging on Meta platforms around elections: who is campaigning, what they say, what it costs, and where political ads are no longer labelled at all.

See the Sweden reportRead the Zambia report

Two elections, two ways to hide a campaign

All tracked pages
Sweden · Sep 13Report

The unlabelled campaign

2,376de facto political ads since Meta stopped selling political ads in the EU. None came from a party page.
Ads per week, last twelve · peak 133 in election week
Zambia · Aug 13Report

An archive that is mostly opaque

68%of the 1,137 domestic political ads in the year before the vote have their creative text withheld by Meta
The archiveData

Kept after Meta deletes it

14,539Swedish ads preserved beyond Meta's one-year retention, across 62 tracked pages, complete since 2025-08-17

01 · KEEP

Our copy may be the only one

Meta’s archive drifts: ads and whole pages vanish between pulls, and non-political ads leave the EU repository after a year. Every snapshot we take is dated and kept.

02 · ATTRIBUTE

Every page, traced to a real actor

Official registers first: party lists, electoral-court candidate files, mandatory bylines. A model only where the register is silent, and it abstains rather than guess.

03 · MEASURE

Accuracy published, not promised

Every classifier runs against a hand-labelled test set before it touches a report, and its score is on the methodology page next to the prompt it used.

The next report, the day it lands

One email per report. No tracking pixels, no newsletter padding.